Author
Upik Elok Endang Rasmani(1), Siti Wahyuningsih(2), Novita Eka Nurjanah(3), Jumiatmoko Jumiatmoko(4), Nurul Shofiatin Zuhro(5), Anjar Fitrianingtyas(6), Bambang Winarji(7),
Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Sebelas Maret Surakarta, Indonesia(1)
Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Sebelas Maret Surakarta, Indonesia(2)
Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Sebelas Maret Surakarta, Indonesia(3)
Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Sebelas Maret Surakarta, Indonesia(4)
Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Sebelas Maret Surakarta, Indonesia(5)
Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Sebelas Maret Surakarta, Indonesia(6)
Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Sebelas Maret Surakarta, Indonesia(7) Corresponding Author PDF Full Text [File Size: 255KB]
Published : 2022-11-03
Article can trace at:
Article Metrics
Abstract Views: 981 times PDF Downloaded: 451 timesAbstract
Manajemen promosi diperlukan oleh sekolah untuk memasarkan dan menarik konsumen agar tertarik mendaftarkan anak di lembaga pendidikan anak usia dini. Artikel ini mengulas penerapan manajemen promosi di lembaga pendidikan anak usia dini. Hasil penelitian ini dimaksudkan sebagai pedoman bagi guru sebagai praktisi lapangan untuk lebih kreatif dan inovatif dalam menggunakan teknologi untuk mengembangkan manajemen promosi agar lebih dikenal masyarakat. Hasil penelitian menunjukkan bahwa tantangan penerapan manajemen promosi kelembagaan dipengaruhi oleh kemampuan guru dan sekolah dalam memberikan layanan yang diperlukan sesuai dengan kebutuhan konsumen. Adapun peluang yang ada saat ini, pengelolaan promosi lembaga pendidikan anak usia dini dapat dikembangkan melalui berbagai strategi yang dapat dikembangkan oleh sekolah. Sementara itu, perkembangan manajemen promosi dari waktu ke waktu dipengaruhi oleh perkembangan media promosi yang hingga saat ini memudahkan pengguna untuk mengenal lembaga yang diinginkan tanpa mengeluarkan uang atau tenaga lebih karena berbasis media sosial.
Keywords
References
Abdul Latif, M., Munastiwi, E., & Humaida, R. (2021). Marketing of Early Childhood Education Institution: Covid-19 Pandemic Vs. Normal. Child Education Journal, 3(3), 137–149. https://doi.org/10.33086/cej.v3i3.2128
Abery, E., & Drummond, C. (2014). Implementation of mandatory nutritional guidelines in South Australian primary school canteens: A qualitative study. Improving Schools, 17(1), 41–53. https://doi.org/10.1177/1365480213519183
Afriyani, A., Harris, I., & Fata, M. A. (2019). The impact of marketing approach changes to school’s selection decision. BISMA (Bisnis dan Manajemen), 12(1), 54. https://doi.org/10.26740/bisma.v12n1.p54-65
Al Saud, A. J. F. K. (2020). The level of kindergarten children’s knowledge about some economic concepts in light of saudi vision 2030 from teachers’ viewpoints. Scientific Journal of King Faisal University, 21(2), 112–120. https://doi.org/10.37575/h/edu/2161
Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. International Journal of Rural Development, Environment and Health Research, 5(2), 26–39. https://doi.org/10.22161/ijreh.5.2.4
Apriliany, A. (2020). Penggunaan Media Audio Visual Sebagai Media Pembelajaran Jarak Jauh Di Tengah Pandemi Covid-19 Penggunaan Media Audio Visual Sebagai Media Pembelajaran. Research Gate.
Behnamnia, N., Kamsin, A., Akmar, M., & Ismail, B. (2020). The landscape of research on the use of digital game-based learning apps to nurture creativity among young children : A review. 37(May). https://doi.org/10.1016/j.tsc.2020.100666
Chen, X., Zou, D., Cheng, G., & Xie, H. (2020). Computers & Education Detecting latent topics and trends in educational technologies over four decades using structural topic modeling : A retrospective of all volumes of Computers & Education. Computers & Education, 151(September 2019), 103855. https://doi.org/10.1016/j.compedu.2020.103855
Chen, Y., Zhou, D., Wang, Y., & Yu, J. (2017). Application of augmented reality for early childhood english teaching. Proceedings - 2017 International Symposium on Educational Technology, ISET 2017, 111–115. https://doi.org/10.1109/ISET.2017.34
Conger, D., Gibbs, C. R., Uchikoshi, Y., & Winsler, A. (2019). New benefits of public school pre-kindergarten programs: Early school stability, grade promotion, and exit from ELL services. Early Childhood Research Quarterly, 48, 26–35. https://doi.org/10.1016/j.ecresq.2018.10.015
Deguchi, A., Hirai, C., Matsuoka, H., Nakano, T., Oshima, K., Tai, M., & Tani, S. (2020). What is society 5.0? In Society 5.0: A People-centric Super-smart Society (hal. 1–23). https://doi.org/10.1007/978-981-15-2989-4_1
Demontis, D., Walters, R. K., Martin, J., Mattheisen, M., Als, T. D., Agerbo, E., Baldursson, G., Belliveau, R., Bybjerg-Grauholm, J., Bækvad-Hansen, M., Cerrato, F., Chambert, K., Churchhouse, C., Dumont, A., Eriksson, N., Gandal, M., Goldstein, J. I., Grasby, K. L., Grove, J., … Neale, B. M. (2019). Discovery of the first genome-wide significant risk loci for attention deficit/hyperactivity disorder. Nature Genetics. https://doi.org/10.1038/s41588-018-0269-7
Diaz, C. (2022). ScholarWorks @ Georgia State University Perspectives in Leadership and Program Management of Preschool Directors.
Fernandes, D., Lynch, J. G., & Netemeyer, R. G. (2014). Financial literacy, financial education, and downstream financial behaviors. Management Science, 60(8), 1861–1883. https://doi.org/10.1287/mnsc.2013.1849
Ferreira, C. M., & Serpa, S. (2018). Society 5.0 and Social Development. Preprints, 1(November), 1–6.
Galvan, L., & Galvan, C. (2017). Writing Literature Review. Routledge.
Handayani, B., & Ismanto, B. (2019). Evaluasi Manajemen Pemasaran Jasa Pendidikan Nonformal Pusat Kegiatan Belajar Masyarakat (Pkbm). Jurnal Manajemen dan Supervisi Pendidikan, 4(1), 83–88. https://doi.org/10.17977/um025v4i22020p083
Hardy, I., Stephan-Gramberg, S., & Jurecka, A. (2021). The use of scaffolding to promote preschool children’s competencies of evidence-based reasoning. Unterrichtswissenschaft, 49(1), 91–115. https://doi.org/10.1007/s42010-020-00094-4
Hu, J., Gordon, C., Yang, N., & Ren, Y. (2021). “Once Upon A Star”: A Science Education Program Based on Personification Storytelling in Promoting Preschool Children’s Understanding of Astronomy Concepts. Early Education and Development, 32(1), 7–25. https://doi.org/10.1080/10409289.2020.1759011
Ishmuradova, I. I., Kamasheva, Y. L., Khanmurzina, R. R., Borysova, O. V., Makarov, A. L., Denisova, R. R., & Kora, N. A. (2020). Marketing approach in educational institutions management: Transformation and development management. Journal of Environmental Treatment Techniques, 8(4), 1304–1308. https://doi.org/10.47277/JETT/8(4)1308
Ivanchuk, S., Voznik, A., Dronova, O., Girenko, N., Arsova, D., & Petrova, M. M. (2020). Preparation of future preschool education specialists for the use of modern educational technologies. International Journal of Higher Education, 9(5), 28–35. https://doi.org/10.5430/ijhe.v9n5P28
Küçükturan, A. G., & Altun, S. A. (2017). Motivations and barriers in promoting preschool education. Kuram ve Uygulamada Egitim Bilimleri, 17(4), 1433–1450. https://doi.org/10.12738/estp.2017.4.0368
Luo, W., Berson, I. R., Berson, M. J., & Li, H. (2021). Children and Youth Services Review Are early childhood teachers ready for digital transformation of instruction in Mainland China ? A systematic literature review. Children and Youth Services Review, 120(November 2020), 105718. https://doi.org/10.1016/j.childyouth.2020.105718
Marklund, L. (2015). Preschool teachers’ informal online professional development in relation to educational use of tablets in Swedish preschools. Professional Development in Education, 41(2), 236–253. https://doi.org/10.1080/19415257.2014.999380
Mumby, S., Leineweber, M., & Andrade, J. (2018). The impact the Smarter Lunchroom Movement strategies have on school children’s healthy food selection and consumption: a systematic review. Journal of Child Nutrition and Management, 42(2), unpaginated.
Mustafa, L. M., Yunus, N. K. Y., & Azman, M. N. A. (2014). An Overview of Private Preschool in Malaysia: Marketing Strategies and Challenges. Procedia - Social and Behavioral Sciences, 130, 105–113. https://doi.org/10.1016/j.sbspro.2014.04.013
Nurmalasari, Neneng., & I. M. (2020). Manajemen Strategik Pemasaran Pendidikan Berbasis Media Sosial. Journal of Management Review, 4(3), 543–548. https://doi.org/10.19105/re-jiem.v3i2.3908
Rasmani, U. E. E., Palupi, W., Jumiatmoko, J., Zuhro, N. S., & Fitrianingtyas, A. (2020). Indikator Perencanaan pada Manajemen Lembaga Pendidikan Anak Usia Dini Unggulan. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 5(1), 431. https://doi.org/10.31004/obsesi.v5i1.611
Sadikovich, T. N. (2020). Important Aspects Of Education Quality Management And Monitoring ( An Example Of Advanced Training For Leaders And Specialists Of Preschool Education ). European Journal of Research and Reflection in Educational Sciences, 8(9), 65–68. http://www.idpublications.org/ejrres-vol-8-no-9-2020
Safitri Amelia, & Dkk. (2019). Effect of Marketing Strategy and Service Quality Against the Decisions of Parents. Ilomata International Journal of Management, 1(1), 31–37. https://doi.org/10.52728/ijjm.v1i1.31
Sedalo, G., Boateng, H., & Kosiba, J. P. (2022). Exploring social media affordance in relationship marketing practices in SMEs. Digital Business, 2(1), 100017. https://doi.org/10.1016/j.digbus.2021.100017
Sidiq, A. M., & Na’imah, N. (2021). Marketing of PAUD Services in The Pandemic Period in PG-TK Pelangi Ceria (Based on Sementation, Positioning, and Targeting). Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(1), 1–13. https://doi.org/10.31538/ndh.v6i1.1137
Sihaloho., M. J. (2016). “Ini Delapan Masalah PAUD di Indonesia” . https://www.beritasatu.com/news/353926/ini-delapan-masalah-paud-di-indonesia
Tiggemann, M., & Anderberg, I. (2020). Social media is not real: The effect of ‘Instagram vs reality’ images on women’s social comparison and body image. New Media and Society, 22(12), 2183–2199. https://doi.org/10.1177/1461444819888720
Wei, X., Guo, D., & Weng, D. (2018). A study of preschool instructional design based on augmented reality games. Communications in Computer and Information Science, 875, 106–113. https://doi.org/10.1007/978-981-13-1702-6_11
Wilson, T. S., & Carlsen, R. L. (2016). School Marketing as a Sorting Mechanism: A Critical Discourse Analysis of Charter School Websites. Peabody Journal of Education, 91(1), 24–46. https://doi.org/10.1080/0161956X.2016.1119564
Xie, S., & Li, H. (2018). Perspectives on readiness for preschool: A mixed-methods study of Chinese parents, teachers, and principals. Children and Youth Services Review, 95, 19–31. https://doi.org/10.1016/j.childyouth.2018.10.031
Refbacks
- There are currently no refbacks.